wayne.gong@cosmend.com
COSMEND  /  Brand Studio

A brand is what makes a formula yours

Brand Studio is the creative team of COSMEND — a small studio dedicated to brand strategy, positioning, visual identity, packaging design and launch assets for skincare brands.

Brand Studio design workspace
The Studio

Small team. Full brand capability.

Great products deserve more than a placeholder label. Brand Studio is a focused creative team led by Wayne, working directly with founders and brand managers — no account layers, no hand-offs.

Because the studio sits inside COSMEND, brand decisions and formulation decisions inform each other: the positioning shapes the texture, the texture shapes the story, and the packaging carries both.

  • Direct collaboration with the people doing the work
  • Brand thinking grounded in real product development
  • Available on its own, or as part of a full project
What We Do

Six ways the studio helps your brand

Engage the studio for a single deliverable or a complete brand build — scope is agreed before work begins.

Brand Strategy & Positioning

Who you serve, what you stand for and why customers should believe you — defined before anything is designed.

Visual Identity

Logo, colour, typography and a simple, usable identity system that keeps every touchpoint consistent.

Packaging & Label Design

Bottle, jar, tube and carton design with print-ready artwork — coordinated with our packaging partners.

Naming & Copywriting

Product names, claims-aligned copy and brand voice — written to work with regulatory requirements, not against them.

Launch & Content Assets

Social visuals, e-commerce imagery and simple launch kits so your product arrives looking complete.

Website & Digital Presence

Brand websites and landing pages that present your range clearly — built with the same care as this one.

How It Works

A simple, four-stage creative process

01

Discover

Your audience, market, competitors and ambition — captured in a clear brief.

02

Define

Positioning, naming and creative direction agreed before design begins.

03

Design

Identity, packaging and assets — reviewed in structured rounds of feedback.

04

Deliver

Print-ready artwork and asset files, coordinated through to production.

The studio can work standalone (you already have a product) or alongside a COSMEND development project (we build the product and the brand together). Timelines and deliverables are confirmed before work starts.
Who It's For

Built around two kinds of brands

New Brands

Launch with a complete identity

From a blank page to a shelf-ready brand: positioning, identity, packaging and launch assets — built around products from our formulation library or a custom development project.

  • One consistent story from formula to label
  • No juggling multiple suppliers and versions
  • A launch that looks established from day one
Established Brands

Refresh, extend, or go deeper

Refine an identity that no longer fits, design packaging for a new product line, or strengthen your digital presence as the range grows.

  • Brand refresh with minimal disruption
  • New line extensions designed to fit the family
  • Ongoing design support as needed

Let's design a brand worth remembering.

Tell us where your brand is today — and where you want it to stand.

Talk to Brand Studio